CRP creates limited edition Peroni packs

A new range of stylish Peroni Nastro Azzurro glassware packs have been produced for Miller Brands, the UK subsidiary of SAB Miller, by the leading speciality products group CRP Print & Packaging. The limited edition packs consist of the ‘Aperitivo’ pack, which contains five 330ml bottles and a half pint glass, and the ‘Cena con Amici’ (dinner with friends) pack, which contains four 330ml bottles and two half pint glasses and is currently in-store at Tesco. In providing a complete service from design to delivery, CRP worked closely with all parties to ensure that the packs reached retail within tight timescales. CRP’s Matt Watts said, “In terms of speed to market, the service we provide is to set and manage a critical path that integrates all elements in the process together. Initially, we had to ensure that the eye-catching design not only presented the glassware positively, but also retained maximum brand appeal across the pack itself. “We then worked alongside the co-packer to ensure that the packs were fit-forpurpose and could be transported without damage. We don't just provide the box, we deliver the complete solution.” Commenting on the new packs, Miller Brands director of trade marketing, Laura Edwards said, “CRP care passionately about our brand. They fully appreciate the complexities of getting packs to market quickly and are able to meet our requirements head-on. “For both our litho packaging and POS requirements, the service provided by CRP is innovating, seamless and adds value to our marketing activity.” For further information please call 01536 200 333 or e-mail matthew.watts@crpprint.co.uk

CRP Print & Packaging, one of Europe’s leading independent print and packaging groups has been granted FSC and PEFC Chain of Custody Certification within its Litho Packaging and Display Business.

Dev Brahmachari, CRP Sales and Marketing Director comments “we are delighted to be able to provide our customers with the Chain of Custody Certification for Display and Litho Packaging. PEFC and FSC are forest management schemes that ensure fibre comes from responsibly managed forests.

As a market leader we are always looking to progressive initiatives that enable us to offer our customers effective solutions such as the security of the chain-of-custody accreditation.

The Litho Packaging and Display business joins the CRP Pre-print business that achieved certification in early 2010. We hope in achieving these accreditations that we can do our part in helping brand owners work towards achieving their environmental objectives”.

CRP Print & Packaging Opens New Litho Printing Factory –“Largest investment in the Company’s History”
Feb 2011

Corby based CRP, one of Europe’s leading independent decorative print and packaging groups, held the official opening of their new litho facility, on 4th February 2011. Special guest was Louise Bagshawe, MP for Corby and East Northamptonshire.
	The investment of £3.5m, the largest in the company’s history, underpins CRP’s position and success as a market leader in the design and manufacture of high quality packaging for brand owners. The opening of the new factory has generated 12 new jobs. CRP already employs 170 people across three manufacturing sites in Corby.
Louise Bagshawe commented, ““I was delighted to visit CRP’s new litho factory in Corby. The new printing and packaging technology in action was a spectacular sight! I was pleased to learn that this growing Corby business is doing so well, while making a valuable contribution to the local economy.” Eddie Fellows, Managing Director at CRP said, “We have a long history of manufacturing and investing in Corby and are proud to be a major employer within the area. The new litho printing factory, the most modern of its kind in the UK, represents CRP’s determination to stay ahead of the competition through investment in the most advanced printing technologies. We are extremely excited about being able to provide our customers with best in class print finishes using this new facility.”

CRP Print & Packaging, one of Europe's leading independent decorative print and packaging groups was chosen by Tangerine Confectionery to manufacture shelf ready packaging with truly striking impact, for the exciting launch of their new Gourmet range of popcorn: Two new “posh popcorn” varieties under the Butterkist brand, appealing to the more discerning tastes of today’s consumers. CRP has been working with Tangerine, the UK’s largest independent manufacturer of high quality confectionery, on a number of their brands helping them improve their visual impact at POP. With a sophisticated look, the six colour litho printed SRP reflects the indulgent, premium positioning of the two new products, providing instant shelf standout in the confectionery and snacking aisles. Sarah Brown, Brand Manager for Butterkist commented “With the UK’s No 1 popcorn brand going gourmet it was essential that we had the highest quality SRP solution in place. We have been working with CRP to improve the visual impact of a number of our brands and knew they were the right team for this project.”

Two Stars Shine Brightly Over Devine's Constellation!
October 2010

CRP Print & Packaging, one of Europe’s leading independent print and packaging groups, have won two silver awards at the prestigious POPAI Awards Ceremony, on 21st October at the Sheraton Hotel in Park Lane.

The “Eat Natural Impulse Unit” received the silver award in the Confectionary and Snack Products Temporary Display Category. This exceptional unit was designed to be placed within a number of outlets, from high street retailers to garage forecourts, and with a number of different fixing solutions, it enables the eye catching and unique unit to be merchandised in multiple locations throughout the store environment to gain the maximum impulse sales potential.

Praveen Vijh, Co Founder of Eat Natural commented on the display “Not only has this design been highly effective in its placement in store, it also had a very positive impact on our sales, through incremental impulse purchases and more importantly by introducing the Eat Natural brand to new customers.”

CRP also won silver for their already European award winning Hardy’s Bottle Floor Stand in the Alcoholic and Soft Drinks Category.

Gavin Smith, Director of European Customer Marketing at Accolade Wines Ltd provided insight to the success of the Hardy’s display “We have used these units in a number of convenience and wine specialist accounts with consistently strong commercial results and retailer feedback. This innovative design and small footprint has allowed us to gain secondary displays and incremental distribution outlets previously unwilling to site wine off-fixture.”

Mike Devine, Sales Manager at CRP, collected the award on behalf of his team commented “Once again, we are thrilled to have won two awards in very different categories.

Our team have substantial skill, expertise and an innovative approach. These awards, judged by industry experts, acknowledge achievements for both us and our customers and are something we are extremely proud of. “

CRP makes largest investment yet
September 2010
CRP takes nine-unit KBA Rapida 162a for faster drying

Click the link here to read the full story

CRP, one of Europe’s largest independent print and packaging groups, was chosen by Thorntons to design and manufacture in-store display pallets. This was a joint promotion between the Thorntons and Baileys brands reflecting the need for a little bit of luxury during the autumn nights.

The large format pallet display was designed to hold both 227g Thorntons Premium Collection chocolates and 35cl bottles of Baileys. This was a linked promotion that will appear in Tesco Extra stores during October.

Screen printed with a high gloss U.V. varnish, the pallet display had to provide strong visual in-store impact and structural support for both lightweight chocolate boxes and glass. CRPs expertise and knowledge of the wine and beer sector enabled perfect in-store execution.

Eve Roberts, Customer Marketing Manager at Thorntons said, “We work with CRP across several packaging formats. They were a natural choice for designing and fulfilling our requirements as they have considerable expertise in manufacturing displays for the wine sector.”

Dev Brahmachari, Sales & Marketing Director for CRP commented “We are delighted to work with Thorntons on their promotional displays in addition to our existing portfolio of glassines and shelf-ready packaging. “

Local MP Visits Corby’s CRP Print & Packaging, Leading the Way in Innovation

CRP Print & Packaging, one of Europe’s leading independent print and packaging groups, was delighted to welcome Corby’s MP Louise Bagshawe to their factories in Cooks Road and Whittle Road on 13th September 2010.

CRP, a major employer in Corby with over 180 employees, continues to experience growth in their business. The award winning company design, print and manufacture packaging and point of sale displays for major European Brands and are renowned for their design and innovative approach.

CRP regularly works in partnership with other local companies. During the MP’s visit Eddie Fellows, Managing Director of CRP, demonstrated one such project. The project was the UK Catalogue for RS Components, where CRP worked closely with the procurement team at RS on the design, print and production of the packaging for the catalogue. Both RS and CRP worked in partnership with another local business, AASM, who managed the fulfillment. All three companies believe that the proximity to one another was invaluable while working on the project and acknowledge that this was a key factor to excellent response times.

MP Louise Bagshawe commented, ”I was delighted to visit CRP to meet staff and tour their two sites in Corby.  I was very interested to hear how CRP continues to grow and to see at firsthand some of the new technologies they are introducing.

Listening to the views and ideas of businesses across Corby and East Northants is very important to me. CRP is a major employer in Corby and a thriving business leading the way in innovation and technology, and as such I was incredibly grateful to them for their expert insight into the local economy and some of the challenges currently facing the printing industry.”

CRP, one of Europe’s largest independent print and packaging groups, was chosen by Tangerine Confectionery, the UK’s largest independent manufacturer of high quality sugar confectionery, to design the packaging and point-of-sale displays for their exciting launch of the brand, Spogz.

Spogz will form a brand in its own right as part of Barratt, one of the leading names in the kids’ confectionery category.

CRP was delighted to be chosen to work on this exciting new product launch for Tangerine. The companies have worked together for a number of years producing shelf ready packaging for the Barratt range of sweets.

The eye catching counter top, shelf-ready-packaging (SRP) and point-of-sale (POS) units were all designed with maximum visual impact and shopability in mind. They will be sited in Independents nationwide.

Dev Brahmachari, Sales & Marketing Director for CRP commented “With a product launch like this CRP are able to coordinate design, graphics and materials to ensure brand continuity. The product is destined for major success.”

Helen Hartley, Group Marketing Manager at Tangerine Confectionery said, “CRP are a great team to work with and have delivered such creative solutions as well as fantastic print quality to support the range launch which has gone down fantastically well with the trade already at these early stages.”

CRP Print & Packaging Shortlisted for HSBC Business Thinking 2010 September 2010

HSBC’s national initiative to find Britain’s top thinking businesses has seen companies throughout the UK putting forward their vision and ambitions and how their management teams intend to achieve them.

CRP Print & Packaging, based in Corby, Northamptonshire, is one of only 54 companies out of thousands of businesses across the UK, who has been short-listed as a regional finalist for these HSBC Business Thinking Awards 2010.

As a regional finalist CRP’s Financial Director, Chris Buckenham, is attending the Thought Exchange trip to China, one of the world's most dynamic areas of economic growth. The Thought Exchange provides a great opportunity to network with business leaders and entrepreneurs from all over the world. This is a highly prestigious national competition culminating in a gala event in Hong Kong in front of an international audience.

Nominated as one of Britain's best thinking businesses, CRP’s strong investment in design-know how, automation and cutting edge equipment – including the world’s first Fast Jet printing machine – is boosting sales for the firm. Focusing on its strengths as a Bag-in-Box supplier, it is chasing growth in the UK and Continental Europe to take sales to £25m in three years from the current £20m.